Fairfax County and other localities team up to draw sporting events to Northern Virginia

Fairfax County has joined three other Virginia localities to create SportsNOVA, a marketing partnership aimed at promoting Northern Virginia as a destination for sporting events.

As the county’s official tourism organization, Visit Fairfax announced on Aug. 10 that it has aligned with the marketing arms of Loudoun, Prince William, and Strafford counties to promote and pitch the region.

The agencies believe the location, availability of already-built venues, and accessibility of public transportation make Northern Virginia an ideal place for sports tournaments, events, and championships.

Eric Kulczycky, Visit Fairfax’s national sales manager, says sports can be a huge economic driver for a region, and he hopes that this partnership can help better capture those dollars.

“[Sporting events] can generate taxes and jobs,” he said. “Through visitor spending like hotel stays, eating at restaurants, buying tickets…