MLF Sets Viewership Record at General Tire Heavy Hitters Presented by Bass Pro Shops on the Kissimmee Chain of Lakes

2024 Heavy Hitters garnered over 21M minutes viewed, ranking it among the top 5 MLF livestreams of all time

BENTON, Ky. (June 5, 2024) – Major League Fishing (MLF) announced today a 67% year-over-year increase in livestream viewership and a record number of minutes viewed at General Tire Heavy Hitters Presented by Bass Pro Shops on the Kissimmee Chain of Lakes. The all-star event, which took place May 18-23 in Kissimmee, Florida, marked the midpoint of the 2024 Bass Pro Tour Season.

The 2024 General Tire Heavy Hitters event set a new MLF record of more than 21 million minutes viewed on MLF platforms, including the MLFNOW! livestream at MajorLeagueFishing.com , MyOutdoorTV (MOTV) and Rumble. That surpasses the previous record set during General Tire Heavy Hitters 2023 and makes the 2024 version of MLF’s unique big-fish tournament a top-5 livestreamed event in the history of Major League Fishing. In addition to the record-breaking minutes viewed, the event yielded more than…